Hello Emily.

Emily is an award-winning Experience Design leader who brings over 15 years of expertise in driving large-scale digital transformations at the intersection of behavioral science, data science and interactive design. With a foundation rooted in game design and entertainment technology from Carnegie Mellon University, she bridges the gap between deep engagement mechanics and impact. Throughout her career, Emily has consistently delivered unified, data-driven member experiences that deliver increased utilization and propel commercial growth.

As a versatile strategic design leader, Emily excels at translating complex consumer insights into validated business cases. Whether architecting custom e-commerce platforms or directing state-sponsored educational curricula, she remains a dedicated advocate for "design thinking" as a core business driver, ensuring that every product roadmap is grounded in both human empathy and user input.

Emily’s professional tool set includes the surgical integration of game design principles with rigorous Human-Centered Design (HCD), service design and behavior change frameworks. By applying mechanics like "Next Best Action" algorithms and Lean UX strategies, Emily transforms static digital touchpoints into dynamic, habit-forming journeys. This rare ability to architect "fun" into functional systems has led to the creation of award-winning platforms and experiences, including two-time Toy of the Year award, an XPRIZE Digital Learning finalist and international game-based interventions that converted 19% of players into active volunteers for the National Parks Foundation. 

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