Mark Buccella is a design strategist, researcher, and facilitator who enables teams to solve complex challenges through human-centered approaches. With more than 25 years of experience designing and inventing digital products, he has developed interactive experience strategies, designed and led user research activities, and developed and facilitated collaborative design workshops for clients across industries, including B2B/B2C, Education, Energy/Utilities, Financial Services, Fitness/Wellness, Healthcare, and Retail/Fashion. 

Recently, Mark helped a team at an electric utility reimagine how they manage inventory. He guided them through field research to validate challenges and facilitated collaboration sessions to help them distill insights and ideate on potential solutions. He helped them create a vision and roadmap for a digital suite to forecast material needs and improve visibility across the supply chain while reducing friction and improving collaboration across roles. He also led a co-creation session for a large regional healthcare provider to reimagine and enhance the maternity experience for both mothers and nurses. 

Mark is a strategic problem solver, design thinker, and player/coach passionate about helping real people get real work done in the real world. He loves to help teams develop their design skills to tackle tough challenges, providing training and working shoulder-to-shoulder with them as he coaches them through doing the work hands-on.